Economics & business
Electronic Commerce: The Strategic Perspective
Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
BCcampus · 2008 electronic edition; iReadAll formula restoration v1, 2026 · English · Published 2008
A strategic introduction to electronic commerce, Web communication, distribution, service and pricing.
- Learning stage
- Advanced college
- Prerequisites
- Introductory business and marketing concepts.
- Editorial review
- 2026-10-29
Contents
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About this iReadAll reading edition
Cover
Title Page
Copyright
Table Of Contents
Preface
Book Outline
An Introduction
Electronic commerce technology
Web strategy: Attracting and retaining visitors
Promotion: Integrated Web communications
Promotion and purchase: Measuring effectiveness
Distribution
Service
Pricing
Post-Modernism and the Web: Societal effects
Sources and permissions
The author and publisher remain the source of this textbook. Permission information applies to the specific files in this edition.
Author, publisher, and discovery sources
Authors: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
Publisher: BCcampus
- Discovered through Open Textbook Library: Source record · Checked 2026-10-29
CC BY 4.0 except separately credited components
Electronic Commerce: The Strategic Perspective, Richard T. Watson, Pierre Berthon, Leyland F. Pitt and George M. Zinkhan. Original Creative Commons Attribution 3.0 source grant and BCcampus Attribution 4.0 edition notice are preserved. This adapted reading edition restores seven unavailable formula images from the exact TeX already present in the source; all text, notation, source mathematical inconsistencies, figures and credits remain unchanged. Original CC BY 3.0 grant, https://creativecommons.org/licenses/by/3.0/ , and publisher CC BY 4.0 notice both remain. The visible adaptation notice identifies all seven formula repairs; original mathematical inconsistencies are preserved, not corrected.
Changes: Explicitly labelled iReadAll adaptation: seven offline formula restorations, each bound to original URL, alt text, TeX and new image hash. Original teaching prose is retained; no endorsement or automatic audio approval.
Checked 2026-10-29